Saturday, October 17, 2009

Google announced financial results for the third quarter - higher than analysts had expected the increase

Posted on 10:58 AM by Unknown

Google's 2009 third quarter (July to September period) and sales are exceeding expectations and showed signs of recovery have been ad spending steadily.

Fee to advertisers, called traffic acquisition costs of 15 million dollars and 160 million, which exclude sales of 8000 was 4.3 billion dollars. Analysts expected 42 million and 240 million by this settlement, its chief executive officer (CEO) Eric Schmidt recently said he is "Google advertisers are spending more than previously seen for has been to be "backed it. Total revenues for the third quarter of 4000 has been 5.9 billion dollars, compared with same period last year recorded an increase of 7 percent.

GAAP (U.S. generally accepted accounting principles) net income base is 16 million dollars and 240 million, compared with 27 percent increase from the previous year. Sales per share was 5.13 U.S. dollars has been reached. Excluding stock-based compensation expense related to sales per share of 5.89 dollars, 5.42 higher than analysts had expected the dollar.

Improved profit margins in this settlement is due to decrease in the number of its employees, probably. At the end of the third quarter of the world of Google employees 19,655 people and has become, at the end of the previous quarter was reduced from 19,786 people.

Revenue from the advertising displayed on its site, and 8 percent year over year increase in 6000 and grew to 3.9 billion dollars, "AdSense" ads have been sold through third-party website for program Sales in the quarter compared with 7 percent increase from the 18 billion dollars. The average cost per click compared to the same period last year fell 6 percent, down 5 percent compared with the previous quarter and rose up, Google's ad inventory is still keeping a record low level is expected to improve those suggesting that turned out to be.

The increase in the proportion of total revenue from sales outside the U.S., said third-quarter rate was 53 percent to a record, up 51 percent from a year earlier.

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